Sereline was born during one of the most important chapters of my life: motherhood.

While breastfeeding, I found myself searching for skincare that felt both safe and effective. Many products I came across contained ingredients I wasn’t comfortable using, especially with my naturally sensitive skin. For years, my skincare routine had been incredibly simple: mostly almond oil infused with geranium essential oil, because my skin reacts easily to harsh formulas.

As I explored the world of skincare, I became fascinated by Korean beauty innovations. Their focus on skin health and prevention resonated with me. Yet I often felt overwhelmed by long ingredient lists. Then I discovered a formula that stood out for its simplicity, gentleness, and effectiveness.

Living in New Zealand has also shaped my vision. The unique combination of wind, sun, humidity, and indoor moisture challenges many people’s skin every day. I wanted to introduce an alternative that supports the skin without unnecessary complexity; a product that feels gentle, safe, and luxurious while delivering visible results.

Originally from France, I grew up valuing quality, craftsmanship, and thoughtful formulations. Today, as a proud New Zealand citizen, I care deeply about helping Kiwis make informed choices for their skin and wellbeing.

Sereline is the beginning of that journey. My mission is simple: to create skincare that combines effectiveness, safety, and simplicity, so that caring for your skin feels effortless and reassuring.

This is not just another skincare brand. It’s a personal commitment to helping people feel confident in what they put on their skin every day.